Menu
Why Art Tuition Aunty when Michelangelo is free?
The teen’s friend is a gifted artist - the kind who doodles gallery-worthy portraits. They are dragging themselves through a school system which has...
Oi, Marie, it’s just marketing science!
A packet of Marie biscuits is a staple in my pantry. I’ve never been fussed about which brand.
A flood of ads by Parle asking...
Apple TV+ scores my eyeball with great marketing
I run this really cool marketers community on Whatsapp. It sometimes gets to me that a lot of what is shared there is advertising....
Half plate of marketing, please
"Didn't you like our rotis?" asked the lady who runs the lunch counter at CoWrks. I had left one half uneaten, as, loaded with...
Elon & I are safe, but LJP OTW
We're both CEOs and that job is ranked 64 in a list of 65 jobs that will survive AI. Call me a cockroach all you...
My podcast is like a homemade cake :)
How can you stand out even when you don't have a ton of money to burn? That's the topic of my shiny new podcast....
Escalator or Walkalator – both move from A to B
For our wedding anniversary my husband and I went to Noon Wines, a Bangalore institution that is older than our relationship. Its charm is...
Blue Nectar making organic space in cluttered D2C Beauty Industry
D2C Beauty Industry is cluttered
The Direct-to-Consumer (D2C) beauty industry in India has experienced significant growth in size and competition in recent years. This has...
Why Yardley smells better than Bath & Body Works today
My loyalty to Wipro as a former CMO made me buy Yardley handwash. Nah, not quite. I was CMO of the tech business, not...
Kanye and the Wild West of AI & Inclusivity
Kanye West aired an ad during Super Bowl that had a link to a site that sold Swastika t-shirts labeled HH. The site changed its...