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Labubus and Beauty Fridges. Big Human Trends.
When stoves replaced the bonfire, cooking times did not actually reduce. Menus (and waistlines) expanded and women ended up cooking all day long to...
Oh to be Ryan Reynolds
You've probably heard about the cool rebuttal ad that Hollywood Star Gwyneth Paltrow did for Astronomer, the company benefiting from unexpected awareness after its...
Why Art Tuition Aunty when Michelangelo is free?
The teen’s friend is a gifted artist - the kind who doodles gallery-worthy portraits. They are dragging themselves through a school system which has...
Oi, Marie, it’s just marketing science!
A packet of Marie biscuits is a staple in my pantry. I’ve never been fussed about which brand.
A flood of ads by Parle asking...
Apple TV+ scores my eyeball with great marketing
I run this really cool marketers community on Whatsapp. It sometimes gets to me that a lot of what is shared there is advertising....
Half plate of marketing, please
"Didn't you like our rotis?" asked the lady who runs the lunch counter at CoWrks. I had left one half uneaten, as, loaded with...
Elon & I are safe, but LJP OTW
We're both CEOs and that job is ranked 64 in a list of 65 jobs that will survive AI. Call me a cockroach all you...
My podcast is like a homemade cake :)
How can you stand out even when you don't have a ton of money to burn? That's the topic of my shiny new podcast....
Escalator or Walkalator – both move from A to B
For our wedding anniversary my husband and I went to Noon Wines, a Bangalore institution that is older than our relationship. Its charm is...
Blue Nectar making organic space in cluttered D2C Beauty Industry
D2C Beauty Industry is cluttered
The Direct-to-Consumer (D2C) beauty industry in India has experienced significant growth in size and competition in recent years. This has...