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It’s a lonely planet. Again.
Lockdowns are causing yet another ripple in our social structures. Many are alone and/or lonely - and not by choice. Hopefully in 2022 these periods of...
I’m the boss of me and other ideas for 2022
And a Merry Christmas to everyone! As yet another COVID-infested year draws to a close, I wondered what are the big trends we need...
It’s going to be a Merry Christmas for me!
I’ve had writer’s block for the past few weeks. My book - Marketing Without Money - was finally with the publisher, Bloomsbury, and I just...
Brand Purpose – What’s yours?
I'm questioning my brand purpose now that I've completed the Amsterdam Half Marathon with my husband. It is my first ever sporting medal. But first...
Don’t be mediocre
What does mediocre mean?
It actually just means average, good enough. But in real life we use it to describe people who are a little...
10 Tips to create an effective video ad for business
Do you know almost 86% of the brands are using video marketing as an effective tool?Yeah, you read that right!Video marketing is like a...
Why did Jet Airways fail
Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?
Customer Experience Automation is a must
Customer experience automation helps the companies that we all know and love to be successful . The better the customer experience, the...
5 Holiday Marketing Strategies for B2B
Holiday marketing strategies need to start in July - whether you’re trying to close Q4 deals or set the stage for the next year....
Hold that Corner Office
When I quit Infosys to join a start-up, Quintant, as head of marketing, I was super excited to get a cabin! Woohoo! I really liked...