CMO Interview-Shafalika Saxena, Microsoft India
Restless. Resilient. Irreverent. Fascinated by people and the choices we make, Shafalika Saxena understands the upsides of risk and the downsides of playing it...
Why Social Networks Are Better Than Emails For Enterprise Collaboration?
This is a guest post by Vipin Thomas, Product Manager at MangoSpring on how enterprise social networks can help simplify work as email’s current form, as a...
Why Your Brand Storytelling Must Start With Human Resources
Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles...
Tata Nano – Fizz or Fizzle?
I love the ABCD model of analyzing a product.
A - stands for Added Value.
Definitely the Tata NANO scores very high here, in terms of...