Paul Writer

Beyond Pink: Darshana Shah, Hypercity Retail

Name: Darshana Shah Organization: Hypercity (India) Retail Ltd Designation: Senior Vice President – Marketing and Visual Merchandising One book you recommend to all the marketers: Many books...

Beyond Pink: Deepali Naair, Mahindra Holidays and Resorts India

Name: Deepali Naair Organization: Mahindra Holidays and Resorts India Limited Designation: Chief Marketing Officer Books you recommend to all the marketers: o ‘Building Strong Brands’ by David Aaker o...

Beyond Pink: Minari Shah, Tata Motors Limited

Name: Minari Shah Organization: Tata Motors Limited Designation: Head (Sr. GM) Corporate Communications One book you recommend to all the marketers: Black Swan One campaign that remains your...

Beyond Pink: Dharini Mishra, Dr Reddy’s Group

Name: Dharini Mishra Organization : Dr Reddy’s Group Designation : Head of Global Brand and Corporate Communications One book you recommend to all the marketers:...
Personal Brand Marketing Tips from 3 Influential Women

Personal Brand Marketing Tips from 3 Influential Women

Before social media turned practically everyone into a public figure, few CEOs included the word persona in their everyday vocabularies, much less hired publicists...

Internet of Things: Six Key Characteristics

Creating Internet of Things products can place businesses and their product teams in an uncomfortable place by pushing them outside of their comfort zone....

The Dark Side of Online Discounts

Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed. It’s an age-old problem for many...

“A La Carte CFO” – From Corporate Finance To Entrepreneur

As part of our interview series with the female heroes of the Rotterdam School of Management, Erasmus University (RSM) we spoke to Finance Professional,...

View From the Top-Ruchita Sharma

Ruchita Sharma is Head Marketing Operations at Swarovski India. She has played a key role in increasing the brand awareness of Swarovski in the...

Beating the Incumbents with a Fraction of Their Budget

The incredible success of a small anti-graft political party in India is a lesson in organisation design. It is rather fitting that the party symbol...