Paul Writer

Hands Up. Who Wants to Be An Innovator?

Back when I started my career (or when dinosaurs ruled the earth) there was a very different perspective of innovation and innovators. They were an...

Interview with Mohit Ganju

Interview with Mohit Ganju, CMO for IndusIND Bank  PW: As a marketer what would you say are your current priorities? MG: As a marketer, it is...

Interview with Sanjay Tripathy

Interview with Sanjay Tripathy, Executive Vice President at HDFC Life PW: In your organization how has technology played a role in customer acquisition or retention? ST:...

Interview with Sanjeev Kapur

Interview with Sanjeev Kapur, CMO of Citi India   PW: How important is technology for the success of the modern marketer? SK: Technology has always played a...

Interview with Anisha Motwani

Interview with Anisha Motwani, Director and CMO at Max New York Life   PW: How important is technology for the success of the modern marketer? AM: To...

Interview with Arvind S, CIO & Premkumar S, Group CEO and acting CMO of...

Interview with Arvind S, CIO & Premkumar S, Group CEO and acting CMO of Apollo Hospitals Enterprise Ltd   PW: How important is technology for the...

Interview with Nita Menezes

Interview with Nita Menezes – CMO & Financial Coach – My Financial Advisor   PW: As a marketer what would you say are your current priorities? NM:...

Interview with Manish Kalra

Interview with Manish Kalra – Marketing Head – MakeMyTrip.com   PW: How important is technology for the success of the modern marketer? MK: Technology is the backbone...

Interview with Shivnath Thukral

Interview with Shivnath Thukral - Group President-Corporate Branding & Strategic Initiatives, Essar Group    PW: How important do you think technology is for marketers? ST: I think...

Interview with Nita Kapoor

Interview with Nita Kapoor – EVP Marketing & Corporate Affairs - Godfrey Philips India  PW: As a marketer what would you say are your current...