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Text100 India Grows Travel, Aviation and Media Portfolio
Global communications consultancy Text100 India today announced new client wins that strengthen the company’s growing presence in the travel, aviation and media sectors. The...
In Conversation With Heemanshu Ashar, Director, Design Core India
Paul Writer talks to Heemanshu Ashar, Director, Design Core India about one thing that will shape the future of Marketing, Importance of Customer Centricity...
28 Interesting Indian Social Media Campaigns Of Quarter 2 2014
The second quarter of 2014, marked by the IPL season 7 and the 16th Lok Sabha elections in the country, has seen many cool...
In Conversation With Vinod Hayagriv, MD, C. Krishniah Chetty & Sons
Paul Writer talks to Vinod Hayagriv, MD, C. Krishniah Chetty & Sons about adapting to the Digital World and the trend that will shape...
Putting A Price Tag On Brands
A universally accepted standard for brand valuation is an urgent need in a business world increasingly driven by intangibles.
The term “brand” represents something vital...
Delhi Brand Summit: Sandeep Aurora, Director – Marketing and Market Development, Intel South Asia
In your own words, how do you describe a ‘hot’ brand?
A ‘hot’ brand is often found in the consumer retail space, and characterized by...
In Conversation With Chetan Maini, Founder & CEO, Mahindra Reva Electric Vehicles
Paul Writer talks to Chetan Maini, Founder & CEO, Mahindra Reva Electric Vehicles about the importance of Customer Centricity and Digital Presence.
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3 Ways To Tap Into The Most Powerful Content Tool Ever Created
In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will...
Delhi Brand Summit: Debarpita Banerjee, Vice President – Marketing And Communications, FOX International Channels
In your own words, how do you describe a `hot' brand?
A hot brand is a brand that has thought leadership, stays relevant through times,...
In Conversation With Sumanta Ray, CMO, Narayana Health
Paul Writer talks to Sumanta Ray, CMO, Narayana Health about his most successful campaigns and the importance of Branding.
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