Menu
Why Indian Marketers Should Be Interested In Facebook’s New Advertisement Around Missed Call
Facebook had a solid second quarter. The social network giant now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That...
Delhi Brand Summit: Anita Nayyar, CEO, Havas Media Group, India and South Asia
1. In your own words, how do you describe a `hot' brand?
The term "HOT" in itself is self explanatory. Anything HOT stays top of...
Business Leaders, How Self-Aware Are You?
In hindsight I should’ve anticipated there’d be a backlash.
You can’t put “Provocateur” into your LinkedIn title without expecting some provocation to come back at...
Delhi Brand Summit: Vivek B Srivatsa, Head Of Marketing, Renault India Pvt Ltd
1. In your own words, how do you describe a `hot' brand?
For me Brand Value is defined by how much "More" a customer is...
How Measurement Can Kill Your Content Marketing Strategy
The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed...
Text100 India Grows Travel, Aviation and Media Portfolio
Global communications consultancy Text100 India today announced new client wins that strengthen the company’s growing presence in the travel, aviation and media sectors. The...
In Conversation With Heemanshu Ashar, Director, Design Core India
Paul Writer talks to Heemanshu Ashar, Director, Design Core India about one thing that will shape the future of Marketing, Importance of Customer Centricity...
28 Interesting Indian Social Media Campaigns Of Quarter 2 2014
The second quarter of 2014, marked by the IPL season 7 and the 16th Lok Sabha elections in the country, has seen many cool...
In Conversation With Vinod Hayagriv, MD, C. Krishniah Chetty & Sons
Paul Writer talks to Vinod Hayagriv, MD, C. Krishniah Chetty & Sons about adapting to the Digital World and the trend that will shape...
Putting A Price Tag On Brands
A universally accepted standard for brand valuation is an urgent need in a business world increasingly driven by intangibles.
The term “brand” represents something vital...