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Why Your Brand Should Speak Human
Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to...
What Industry Leaders Are Doing With Their Data
Data can be your secret weapon, but using it effectively is much more about processes and people than about tools.
When Netflix invested in producing...
When Objects Talk Back
The Control Dilemma
We expect a lot from something that is labeled as smart. But as smart as a product could be, data analysis and...
In Conversation with Sanjeev Kapur, Chief Marketing Officer & Head of Customer Franchise Management,...
Paul Writer talks to Sanjeev Kapur, Chief Marketing Officer & Head of Customer Franchise Management, Citi India about the future of marketing.
In Conversation with Sanjay Gupta, Sr GM Marketing, Hyundai Motor India
Paul Writer talks to Sanjay Gupta, Sr GM Marketing, Hyundai Motor India about the Future Of Marketing
In Conversation with Deepika Warrier, Marketing VP, PepsiCo India, Regions – Food BU
Paul Writer talks to Deepika Warrier, Marketing VP, PepsiCo India, Regions - Food BU about the importance of Customer Centricity
7 Things You Should Know On What Mark Zuckerberg Spoke At The First Internet.org...
The Internet.org summit is bringing together experts, officials and industry leaders to focus on ways to deliver more Internet services for people in languages...
Client Retention: The Key To Business Success
In the world of business and commerce, anything that’s new is going to cost you… including gaining new customers.
Reaching out to new customers can...
The Three Foundations of Effective CEOs
CEOs agree that there are some essential traits and competencies fundamental to success.
In our last post, we explained how an interesting notion had recently...
How To Create A Pitch-Perfect Business Plan
A business plan has got to be one of the single most important documents you’ll create when starting up a business. Not only does...