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In Conversation with Apurva Chamaria, AVP & Global Business Head- Brand & Digital Marketing,...
Apurva Chamaria, AVP & Global Business Head- Brand & Digital Marketing, HCL Technologies Ltd. on technology and digital marketing.
2015 – A4 Size Bible for E-commerce Trends
Download…Install…Order….!!
The customer has evolved from internet to mobile in a smooth manner in 2014 and the trend is visible with number of Mobile apps...
Four Steps Boards Should Take to Build Global Brands
The boards has a much more critical role to play in successful branding than ever before. It needs to act as the catalyst, supporter,...
In Conversation with Dave Munn, President & CEO, ITSMA
Dave Munn, President & CEO, ITSMA on technology and digital marketing.
In Conversation with Piyush Pushkal, Segment Marketing Lead, Dell India
Piyush Pushkal, Segment Marketing Lead, Dell India on technology and digital marketing.
Brand Rejuvenation : The Elusive Search to Reinvent Your Brands
When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G.
I remember thinking...
10 takeaways from the Great Indian IT Marketing Summit
Yesterday I attended the GIIMS at the Ritz Carlton, Bangalore. The Paul Writer event had ITSMA & LinkedIn as partners and is India’s only...
In Conversation with Jayanthi Sethuraman, Global Head Marketing, Tally Solutions
Jayanthi Sethuraman, Global Head Marketing, Tally Solutions on the future of Digital Marketing.
HR: The Conscience of a Business
I recently made the conscious decision to give up my daily tea (chai) and coffee fix for a month. It’s been a great detox,...
In Conversation with Rajesh Kumar, Head of Marketing (Indian Sub-continent), SAP
Rajesh Kumar, Head of Marketing (Indian Sub-continent), SAP on the role of technology and the future of Digital Marketing.