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In Conversation with Dave Munn, President & CEO, ITSMA
Dave Munn, President & CEO, ITSMA on technology and digital marketing.
In Conversation with Piyush Pushkal, Segment Marketing Lead, Dell India
Piyush Pushkal, Segment Marketing Lead, Dell India on technology and digital marketing.
Brand Rejuvenation : The Elusive Search to Reinvent Your Brands
When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G.
I remember thinking...
10 takeaways from the Great Indian IT Marketing Summit
Yesterday I attended the GIIMS at the Ritz Carlton, Bangalore. The Paul Writer event had ITSMA & LinkedIn as partners and is India’s only...
In Conversation with Jayanthi Sethuraman, Global Head Marketing, Tally Solutions
Jayanthi Sethuraman, Global Head Marketing, Tally Solutions on the future of Digital Marketing.
HR: The Conscience of a Business
I recently made the conscious decision to give up my daily tea (chai) and coffee fix for a month. It’s been a great detox,...
In Conversation with Rajesh Kumar, Head of Marketing (Indian Sub-continent), SAP
Rajesh Kumar, Head of Marketing (Indian Sub-continent), SAP on the role of technology and the future of Digital Marketing.
‘Digital Media should be more About Relevance.’ – Kevin King, Global Practice Chair, Edelman...
We recently met with Kevin King- Global Practice Chair of Edelman Digital on his visit to India. Here is a quick Q&A with him...
Which Country is your Brand?
No, this isn’t another Facebook quiz.
British Airways has been running a social media competition around cheering the Indian cricket team for the ongoing World...
What Carousel Ads On Instagram Mean To Brands
Following a collaboration with Colette during Paris Fashion Week, CEO Tim Cook and design chief Jony Ive arranged for supermodel Liu Wen to wear...