Paul Writer

Credibility vs Reach: For effective marketing ROI

Sean Combs a rapper better known as Puff Daddy or P. Diddy was accused by his former partner, Cassie Ventura, of assault. He denied...
The Power of Human Connection in a Digital Age: Embracing Serendipity

Marketing budget: Is $500 million ok?

$500 million is actually frugal. In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.

Event Management for a Human Experience.

Event management is actually experience design that can deliver a unique memory for customers. AI can help craft these experience but retaining the human touch is the art form.

I’m having fun with AI. Are you?

I began my career programming on Silicon Graphics machines at Tata Elxsi. Michael Jackson's Black or White music video was a "case study" back...
Trump's Golden Shoes

Trump’s Golden Shoes & The Art of Authenticity

Would you buy Trump's Golden "never surrender" high tops for $399? Just a 1000 of them for sale and resales are already priced higher!...

I’m not dead – but do open this email

If you pretend to be dead for a few hours you could prevent at least one person from getting cancer. Isn't that an offer...

2024 Marketing Trends – AI, Anti-AI, Easy Living

Marketing trends are driven by consumer trends.  That's folks like you and me.  Are you enjoying AI? Good for you! In 2024 we'll also...

The Beatles Knew the Secret of Beating AI

I am not talking about the “new” Beatles song “Now and Then” created using AI from an old John Lennon demo tape. It isn’t...

Don’t be evil, Sam

"Our goal is to advance digital intelligence in the way that is most likely to benefit humanity as a whole, unconstrained by a need...

Why Taylor supports Travis’ events

Taylor Swift - who makes around $100 million a year through her concerts - shows up for new boyfriend, NFL player, Travis Kelce’s games....