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Have a Brat Summer and What Jhumka
"Kamala IS Brat", a tweet by Charli XCX, was embraced by Kamala Harris' presidential campaign team as a valuable endorsement. I'd be surprised if...
Lampshade Women & Can Marketers Change the World
Palo Alto Networks has apologized for using women as literal lamps at a conference. The fact that it happened and noone spoke up at the...
Kalki & Childish Gambino – Brands & Blockbusters
Building brand identity is usually in the hope of building a blockbuster. I wanted to let y'all know that I am doing a program...
Maslow and Zuck’s Beer Swigging Cows
A weekend visit to Russell Market for fresh fruits, vegetables and dry fruits was a regular ritual for many years for the whole family....
Anant & Radhika OTS is TMI
If I see the words "impeccably dressed" and "limited edition" or hideous pink bling clothes in the context of a wedding again I shall scream! It...
Gone With the Wind Got Me My First Job
I have to confess that my engineering grades were not great. Luckily companies like Tata Elxsi used an entrance test as a qualifier, and...
USP for marketing can be playing the piano
I had never thought of learning the piano as my USP for marketing myself. The day after I completed my 12th grade exams, a potential...
AI in SEO is great. But search might die.
AI in Search means drastic change.
AI in SEO means that how we search for products and services is on the cusp of dramatic change....
Credibility vs Reach: For effective marketing ROI
Sean Combs a rapper better known as Puff Daddy or P. Diddy was accused by his former partner, Cassie Ventura, of assault. He denied...
Marketing budget: Is $500 million ok?
$500 million is actually frugal.
In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.