Paul Writer

Is Kim Kardashian’s bot prophetic?

Kim recently posed with Tesla's robot and self-driving car. Apparently totally for free! I guess it does make sense to cozy up to your...

Are Blinkit & Zomato driving us to desperation

I found the interactive print ad announcing the launch of Flipkart Minutes charming. Something the family could do together as the ad worked twice!...

Elon vs Dee, let’s eat strawberries

The teen cast an eye at Buckingham Palace as she and I drove in a modern Black Cab (so awesome!) to the Taj St...

My Blinkit Sari & A Happy Puja

I am back from celebrating Durga Puja in Kolkata - now billed as the world's largest global public art festival. What's a girl to...

Welcome to the Rat Park, er, Dreamforce!

You're not a rat if you went to Dreamforce. It's the sort of thing I might do myself. I moderated a couple of sessions at...

Of Christmas Cakes and Tupperware

The annual Christmas cake, precious with fine sugar carefully saved through the year, would be baked a few days before and the cake carefully...

CMO should be the Apple of Your Eye: Ask me if they aren’t

Way back in 2007 I brought back an iPhone - the one and only at that time! - from New York to Bangalore for...

Have a Brat Summer and What Jhumka

"Kamala IS Brat", a tweet by Charli XCX, was embraced by Kamala Harris' presidential campaign team as a valuable endorsement. I'd be surprised if...

Lampshade Women & Can Marketers Change the World

Palo Alto Networks has apologized for using women as literal lamps at a conference. The fact that it happened and noone spoke up at the...

Kalki & Childish Gambino – Brands & Blockbusters

Building brand identity is usually in the hope of building a blockbuster.  I wanted to let y'all know that I am doing a program...