Paul Writer

Digital Transformation

Why Art Tuition Aunty when Michelangelo is free?

The teen’s friend is a gifted artist - the kind who doodles gallery-worthy portraits. They are dragging themselves through a school system which has...

Oi, Marie, it’s just marketing science!

A packet of Marie biscuits is a staple in my pantry. I’ve never been fussed about which brand. A flood of ads by Parle asking...

Apple TV+ scores my eyeball with great marketing

I run this really cool marketers community on Whatsapp. It sometimes gets to me that a lot of what is shared there is advertising....

Half plate of marketing, please

"Didn't you like our rotis?" asked the lady who runs the lunch counter at CoWrks. I had left one half uneaten, as, loaded with...

Elon & I are safe, but LJP OTW

We're both CEOs and that job is ranked 64 in a list of 65 jobs that will survive AI. Call me a cockroach all you...

My podcast is like a homemade cake :)

How can you stand out even when you don't have a ton of money to burn? That's the topic of my shiny new podcast....

Escalator or Walkalator – both move from A to B

For our wedding anniversary my husband and I went to Noon Wines, a Bangalore institution that is older than our relationship. Its charm is...

Why Yardley smells better than Bath & Body Works today

My loyalty to Wipro as a former CMO made me buy Yardley handwash. Nah, not quite. I was CMO of the tech business, not...

Kanye and the Wild West of AI & Inclusivity

Kanye West aired an ad during Super Bowl that had a link to a site that sold Swastika t-shirts labeled HH. The site changed its...

30% off works for DeepSeek. And you.

The OpenAI rival from China has trashed share markets and pretty much broken the internet. All DeepSeek had to do was put out its...