brand strategy

Deepika Padukone and How to Position Yourself

Amongst the raft of celebrities that are showing their love of ripped jeans, Deepika is a notable absentee. Frequently photographed in jeans with bits...
Hold the Roses this Women's Day

Hold the Roses this Women’s Day

Secretary’s Day was still a thing when I started working. They were mostly women and received cakes and flowers. There were a few men, but...
mazing strategy and marketing templates coming out this year.

Templates can kill

Like every powerful thing in this world, in the wrong hands templates can kill. Templates can make your work simpler, more repeatable and capture the...
The Mystery of the Missing Empathy

The Mystery of the Missing Empathy

I was asked this morning when I was doing a session on the key trends I see for 2021 on whether we have changed...
Dogs in the White House and frugal product management

Dogs in the White House and frugal product management

Trump was the first US president in a century not to have a pet at the White House.  This became the theme for an...
2021 - the Year of the Yoga Budget

2021 – the Year of the Yoga Budget

Happy Pongal to you! Or sankranti, or lohri or your favourite version. I celebrated with an oats, nut milk and stevia edition of the traditional...
Loyalty is a Function of Risk and other Christmas Stories

Loyalty is a Function of Risk and other Christmas Stories

It is the day before Christmas. And I’m writing my newsletter :) How is your Work Life Continuum going? Our dog trainer keeps telling us that...
Removing the P from PPT

Removing the P from PPT

Saravana Stores in Chennai is a place where you can buy all sorts of things for cheap. But for me the most memorable aspect...

Swiggy & Nike – should they just shut up

Some people got angry with Swiggy’s response to a tweet from a parody account on the topic of the farmers protest. The original tweet...
Marketing ideas for 2020

Make It Easy For Me and other 2021 marketing ideas

It’s Thanksgiving in the US, and one of the big days for marketers, Black Friday, is just one day away! It says a lot...