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Advertising 2020
Predicting the future is fraught with problems. At best, one can look at shape of things to come based on the present. However, if...
India’s IT Service Firms Share Secrets of the Marketing Revolution
Indian IT service companies joined their US and European peers in Boston last month for ITSMA’s 20th annual conference. The conference’s theme, “The New...
B2B Marketing Research: How CMO Roles Need to Evolve
Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...
For The Modern Marketer, Hearing (Market) Voices Is a Good Thing
CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...
The Missing Ingredient in Tech Marketing: A Human Connection
Technology, and marketing technology, has been a consistent and much-loved part of my career. I consider myself fortunate to have worked on the IBM...
Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution
I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...
Goodbye Advertising, Hello Mickey Mouse
You’re more likely to reach the summit of Mount Everest than click on a banner ads. The next generation will consume most of their...
Adapting your B2B Social Media Strategy
We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands. The...
Social Networking Could Have Saved Kodak
Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that...
4 Ideas for Crowdsourcing Content Creation and Promotion
You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse...