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What Marketers Should Know About Foursquare’s Pinpoint – New Location Ad Targeting Product
Foursquare – local search and discovery service mobile app launched in 2009 undoubtedly is the only location based app surviving in the planet. Over...
Why (and When) Marketing Succeeds….or NOT? – 5 Key Points
So it is the Annual Appraisal time at work – The time to introspect on the good and not-so-good for the year gone by....
Welcome To The B2B Marketing Role
Welcome to our new B2B Marketing role pages. Our research and advisory work will focus on the sharp end of B2B marketing (see below)....
Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
Last week, I had the opportunity to attend MarTech in San Francisco. This event brought together one thousand of the brightest marketing minds from...
Four Steps Boards Should Take to Build Global Brands
The boards has a much more critical role to play in successful branding than ever before. It needs to act as the catalyst, supporter,...
Brand Rejuvenation : The Elusive Search to Reinvent Your Brands
When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G.
I remember thinking...
Which Country is your Brand?
No, this isn’t another Facebook quiz.
British Airways has been running a social media competition around cheering the Indian cricket team for the ongoing World...
What Carousel Ads On Instagram Mean To Brands
Following a collaboration with Colette during Paris Fashion Week, CEO Tim Cook and design chief Jony Ive arranged for supermodel Liu Wen to wear...
Tomorrow’s Marketing Must be Smart—and Romantic
When you ask a marketer about the future of the business these days, you get very different answers. One person will tell you that...
Why Brand Are So Important
Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence.
India’s strong future growth potential and its increasingly affluent and...