Paul Writer

Photos Tell the Marketing Story

Till the movies came along, if you couldn’t read, you had no access to other worlds or knowledge.  Photography was expensive and cumbersome.  Paper...

Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric

According to Content Marketing Institute, 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage...

Biggest Marketing Strategy Change in Last Few Years

Watch Subra Krishnan, VP Products & Marketing, Vizury Devendra Chawla, Group President Food FMCG Brands, Future Group Darshana Shah, ‎Sr.VP - Marketing And Visual Merchandising, Hypercity Retail Rajesh...

Amrit – The Elixir of Immortality

Speakers: Sanjay Singal, Head Marketing - Foods - Dabur Dev Amritesh, President & COO - Dunkin Donuts Anika Agarwal, VP & Head Marketing, Max Bupa Health Insurance Hitesh...

Best Part About a Marketer’s Job

Watch https://www.youtube.com/watch?v=2ibV7oFHpf4 Chetan Kulkarni, Chief Executive Officer, Vizury Arun Kumar Monocha, Chairman & MD of IRCTC talk best part about a Marketer's Job...

Challenges As a Marketer

Watch https://www.youtube.com/watch?v=BLEveaLaJQM Jaideep Gokhale, Director Marketing Communications South Asia, East Asia & Oceania - Tetra Pak Arvinder Gujral, Director Business Development APAC - Twitter Anika...

Indian Brand You Admire…

Watch Ranjivjit Singh, SVP - Corporate Marketing, CMO, Samsung Electronics India Subhrangshu Neogi, Director – Marketing & Brand, Religare Enterprises Ltd. Anika Agarwal, VP...

7 Lessons To Help You Produce Content That Converts

According to Gartner, content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build...

Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people...

Is it Possible for a Brand to be “Hot” Forever?

Anshul Chaturvedi, Head-Marketing, Wrangler Samar Singh Sheikhawat, SVP Marketing, UB Ltd Share their views on - Is it possible for a brand to be "hot" forever?