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Three Core Functionalities for Multi-Channel Marketing
Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting...
Before Marketing: What To Do When You Don’t Have Marketing
The problem
Marketing, in many instances, comes in too late in the development process. Regardless of size, age, industry or solution type, most organizations first...
Omni-channel Strategy for Digital | Patanjali Jeans
Yo!
I was in Delhi yesterday co-hosting with Microsoft a CMO Roundtable on Omni-channel Strategy for Digital. We had a lovely group of participants from...
Take on the Future of Marketing, Challenges and All
Marketing as we know it today is incredibly different than it was only a few years ago. And it will continue to change as...
What the Heck is “Wallet Marketing”?
Of course, I am not talking about the wallet you carry everyday.
Suddenly, everyone around is talking about wallets. Paytm has a wallet, Jabong has...
Social Media and SEO: When and How They Work Together
The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in...
How Fixing Your Customers Little Worries Is A Big Marketing Win
Dear Customer,
We will remember the BIG small things for you.
Yours sincerely
That’s the simple promise brands should make when trying to garner customer...
How You Can Prevent App Uninstalls And Improve Mobile Marketing
Nearly 80% of apps get uninstalled in seven days and around 50% on Day 1. Most apps fall into next 5000th or 10000th app...
Massively Scaleable Marketing For One
When a customer reaches out with a specific request, if this customer is valuable enough, most are able to fulfil it. Marketers have also...
Why Your Business Needs Omni-Channel Presence
If someone had told me two years ago that everything that I was doing back then would shift to apps, I would have laughed. Who...