Menu
5 Must-dos for Global Brand Managers to Avoid Jack & Jones Style Disasters
If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...
To Be, Or Not To Be – Loyal To Brands
The traditional reasons to be loyal to a brand are:
Perceived risk
Inertia, Habit
Involvement
Satisfaction
Relationship between product or service providers
(Source: Rundle-Theile and...
Don’t Judge A Juice By Its Carton – Misleading Advertisement
Imagine you went to a fresh juice shop and ordered a litchi juice. You were just chatting with your friend, while from the corner...
Marketing Modification!
At Paul Writer’s CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a group of marketers...
PR Is Dead. Long Live Advertising.
I've been saying for a while that with the rise of paid media the opportunity for PR is constantly shrinking. The exceptions are really large...
Keep Your Content On-Strategy With This Single Statement
A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with...
Omnichannel Retail – The New Holy Grail of Marketing
A reputed industry leader hit nail on the head when he said that its time to take “e” out of the e-commerce. We might...
The Future of Commerce
It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and...
6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for...
Discounts – A Quick Guide
Shopping is fast overtaking cricket as India’s favorite pastime. And the high points of the experience seems to be sales and discounts. What are...