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How a “Good Enough” Marketing Automation Solution Can Hurt You
“I am fine with a good enough solution,” said no great leader ever.
Whether you’re a startup company with a marketing team of one or...
How to Scale Your Marketing Strategy Without Sacrificing Engagement
Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their...
What Do Marketers Do All Day?
How do marketers spend their day at work? They would like to spend a lot of time engaging with their customers and prospects. The...
The 23rd Immutable Law Of Marketing Is Here!
Let's visualize the below product communication for a moment.
Condition 1) Here’s an LED Television that is Full HD, slim, stylish and comes with 3 USB...
The Connected Customer – Marketing Must Change
There are many drivers compelling marketers to change. Technology has changed the way customers interact with brands and with other customers and marketers must...
5 Marketing Ideas for Vishal Sikka’s Infosys
R K Khanna Tennis Stadium is where I stayed on my first business trip with Infosys to Delhi. I grumbled but I got with...
Organic Reach is Shrinking – 4 Ways to Keep Your Audience
Changes in social media dynamics are making most tried and tested strategies a thing of past. Social media is no longer about getting likes...
Marketing Through the Customer Lifecycle
As B2B business models continue to shift toward subscription and as-a-service, marketers are paying much more attention to customer experience and value throughout the customer...
The Social CEO (Or Lack Of)
“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to...
Good Marketing Makes Presidents
Yo!
Did you see Donald Trump's press conference yesterday? He has mostly spent his life in construction and considers himself a good salesperson. You may...