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Turn User-Generated Content Into Undeniable, Glorious Connections
Are you down with UGC?
It’s not just another content marketing buzzword. It’s naughty and unpredictable by nature. And it wants your brand to come...
Can Companies Take a Moral Stand?
I am surprised that people are surprised that Sachin Bansal of Flipkart is signing up, no, sorry, just discussing signing up, with Airtel Zero....
6 New Reasons to Kill the RFP: Find Innovators, Not Commodities
Of all the vestiges of old school, traditional ad land, none is as stifling as the request for proposal process. If brands want agencies...
Say little. Do little.
My organisation works with senior level executives. One of the common issues that the senior corporate folks complain about is the lack of energy...
It Has Been A busy Quarter For Social Media, But What Does That Mean...
Believe it or not, the first quarter of 2015 is officially complete. Between the snow accumulations (especially) in the Northeast, the subsequent melting process,...
Take 5: Make Sure Your Mobile Marketing Is Magical
Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on...
10 takeaways from the Great Indian IT Marketing Summit
Yesterday I attended the GIIMS at the Ritz Carlton, Bangalore. The Paul Writer event had ITSMA & LinkedIn as partners and is India’s only...
HR: The Conscience of a Business
I recently made the conscious decision to give up my daily tea (chai) and coffee fix for a month. It’s been a great detox,...
The CMO Challenge: Personalized Conversations at Scale
The challenge executives face is clear. How do you have personalized conversations at scale?
At the Argyle CMO Executive Forum, 35% of the attending executives...
The brand is dead! Long live the brand!
It’s been a while since I received articles or blogs on the discipline of brand management from the various feeds that continuously stream into...