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It Pays to Be Simple!
What do you think is the biggest disruptor today – that key element that allows a startup to turn companies that have been in...
Four Strategies for Responding to Sustainability-Oriented Competitors: INSEAD
Sustainability-focused startups are entering established companies’ market space, bringing both new threats and new opportunities.
Employees want to work for them, customers are willing to...
Momentary Optics or Sustained Engagement: Marketer’s Must Choose Now
I recently got a request from a Real Estate client to build a campaign around Father’s Day! Now, wishing the men in your database...
What Every Marketer Can Learn From Listening To Mr. Amitabh Bachchan Speak?
I recently saw a video interview with Mr.Amitabh Bachchan and found it an enjoyable watch. The interview conversation stayed with me long after I...
Want to Create a Blue Ocean? Avoid These Six Red Ocean Traps: INSEAD
Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily...
Essential Skills for the New-Age Marketer
According to the 2015 CMO Survey sponsored by Duke University’s Fuqua School of Business, and McKinsey, Inc, marketers are optimistic about the business growth and economic...
If I were CMO of Maggi India: How to Manage a Crisis
Maggi for me brings up warm memories of cooking on a hotplate in a hostel room, eating with friends at roadside hangouts, and more...
The Various Lifecycle Species: Which One Are You?
Quiz time!—Put on your thinking caps and answer me this:
What one thing can help you achieve these three things?
Generate more leads
Do more upselling and...
Citizen Engagement in 2015: Narendra Modi uses Twitter to celebrate achievements
I follow the Indian Prime Minister, Narendra Modi on Twitter. Today, celebrating one year in office, he sent out a direct message (DM) to...
The 4Ps of App Marketing Strategies
For those of you who grew up with post-Kotler text books the 4Ps are Product, Place, Promotion and Price. If the product is the...