Paul Writer

Why Your Business Needs Omni-Channel Presence

If someone had told me two years ago that everything that I was doing back then would shift to apps, I would have laughed. Who...

Would Kabali Revive Air Asia?

Fans of Superstar Rajinikanth are expecting a worldwide release of his next film “Kabali” in which the actor plays an ageing Gangster. A 1...

The Power of NOW

Who remembers Eckhart Tolle’s bestselling book by the same name? A guide to spiritual enlightenment, it brought home a universal truth as old as...

How to Use LinkedIn Better With Bill Gates

LinkedIn is the best B2B directory around.  It’s mostly accurate in terms of the contact information users share with it.  LinkedIn’s trouble has been...

Get Back on the Road After Sending the Wrong Email

Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything...

The Future Of Community Management

If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long....

Preventing Social Media Armageddon

The accessibility and fluidity of social media leaves organisations open to significant risks. But there are countermeasures organisations can take to prevent reputation disaster. President...

The Rise Of Positive Storytelling Publishers In The Digital Age

Have you ever thought you could eat the cutlery once you are done with your food? Apart from the joy of chewing the spoon,...

Are You Next for Digital Disruption?

No industry is safe from the tsunami of digital disruption, but some will be hit sooner than others. Three checks could reveal if you’re...

How to Leverage Psychology for Influencer Marketing

It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see...