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Lead Right To Sustain Leadership In A Fiercely Competitive Market
It is difficult to sustain leadership when customers are constantly raising their expectations. From our experience, we say there are two realities. First, our employees have to...
To Be, Or Not To Be – Loyal To Brands
The traditional reasons to be loyal to a brand are:
Perceived risk
Inertia, Habit
Involvement
Satisfaction
Relationship between product or service providers
(Source: Rundle-Theile and...
Is Blogging Dead? No!
60% of Indian bloggers surveyed have made an earning out of blogging and are working as full time bloggers. 90% of these bloggers have...
Are we being “REALLY” Productive and Efficient?
The simple definition of “Productive” is yielding favorable or useful results and “Efficiency” is the ability to do something or produce something without wasting...
Keep Your Content On-Strategy With This Single Statement
A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with...
The Intellectual Yet Idiot
What we have been seeing worldwide, from India to the UK to the US, is the rebellion against the inner circle of no-skin-in-the-game policymaking...
Is There Such a Thing as Bad Publicity?
The world was expecting “This election has been rigged” moment but instead USA elected it’s 45th president Donald J Trump. This goes back to...
5 Ways To Get The Most Out Of Your Social Listening Tool
Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog...
The Future of Commerce
It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and...
India’s Leading FMCG Brand Get Closer to Customers Through “Hyperlocal Commerce”
FMCG E-Commerce in India is expected to grow by 50% in the next decade with online sales in the sector likely to touch $130...