YTL Communications Goes The Resulticks Way!
A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...
Delight Delivered: The Titan Story
Scenario:
The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...
Webinar Resources | Cognitive Commerce – This Time it’s Personal | 6 Oct
Wouldn’t it be lovely to know, really know what your customers want? And present it to them at the right time? As a customer...
Webinar Resources | Maximizing the Marketing Moment | 14 Sept
Remarketing is the online equivalent of relentlessly pursuing a potential customer who leaves your shop without purchasing something. It works because the prospect has...
6 Tips to Write a Good Case Study
Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...
Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication
Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...
On Leveraging Social Media for Better Customer Engagement/ Experience…
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Apurva Chamaria, Head of Global Brand & Digital Marketing, HCL Technologies
Anand Narayanan, Vice President Marketing, Beroe Consulting
Pratap TP, CMO & Co-founder, Qwikcilver Solutions
Anuj Vaid,...
Omni-channel is Overrated! Nothing Really Can Beat f2f Interaction…
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Julie Schwartz, Senior Vice President (Research & Thought Leadership), ITSMA
Lavanya Jayaram, Chief Marketing Officer, Zensar Technologies
Sunder Sarangan, Chief Marketing Officer, Persistent Systems
Anuj Vaid, Chief...
How has Marketing Changed in the Age of Digitization?
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Apurva Chamaria, Head of Global Brand & Digital Marketing, HCL Technologies
Sunder Sarangan, Chief Marketing Officer, Persistent Systems
Pratap TP, CMO & Co-founder, Qwikcilver Solutions
talking how...
The Rise Of The Chief Marketing Technologist…
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Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA
Anand Narayanan, Vice President Marketing - Beroe Consulting
Lavanya Jayaram, Chief Marketing Officer - Zensar...