Takeaway from Paul Writer’s Great Indian IT Marketing Summit & Awards 2016

It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit &...

Marketer’s Favorite Holiday Destination

Marketer's Favorite Holiday Destination Watch Vivek Sharma, CMO, Pidilite Industries Darshana Shah, ‎Sr.VP – Marketing And Visual Merchandising, Hypercity Retail Kamal Khushlani, Founder & MD, Mufti Rajesh Kumar, Head...

Survey Report: The Agency & Marketing Tech Landscape

This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...

What’s The Difference Between Video Conferencing and a Webinar?

What is the telepresence format that suits you best? That all depends on what you’re setting out to do. Evaluating your needs is a...

Children Mimic Parents’ Money Habits, Spending Even More: ING Survey

Mumbai, Maharashtra, India -4067 parents participated in the poll, pan-India -Parents worried about kids shopping online -Majority felt child only above 15 yrs can operate bank account...
Customer Analytics in the Age of Social Media

Customer Analytics in the Age of Social Media

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Grohe SAP Casestudy

Grohe and SAP Casestudy

High-quality products and outstanding kitchen and bath design are the hallmarks of Grohe AG, one of the world’s leading manufacturers of sanitary fittings. Seeking...