Big Data Analytics Helps in Boosting the Software Development Process

Big data is truly huge these days. It has impacted numerous technologies that are constantly evolving. It has a great impact on software development...

Personalization as a Route to Revenue by Jessie Paul, CEO, Paul Writer

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

Personalization Journey at Croma by Maneesh Mittal, Head-eCommerce & Big Data, Croma

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

Personalized Marketing by Harsh Anand, Associate Director, IBM Watson Customer Engagement Solutions

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

How Personal Insights Can Drive Impactful Customer Journeys by Deepali Naair, IIFL Wealth Management

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

CMO Roundtable: Digital Marketing for the Change Makers

Digital Marketing 2020 was the theme of the CMO Roundtable recently co-hosted by Paul Writer and Pluralsight in Mumbai and the engaging discussion challenged...

YTL Communications Goes The Resulticks Way!

A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...

Delight Delivered: The Titan Story

Scenario: The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...

Webinar Resources | Cognitive Commerce – This Time it’s Personal | 6 Oct

Wouldn’t it be lovely to know, really know what your customers want? And present it to them at the right time? As a customer...

Webinar Resources | Maximizing the Marketing Moment | 14 Sept

Remarketing is the online equivalent of relentlessly pursuing a potential customer who leaves your shop without purchasing something. It works because the prospect has...