6 Tips to Write a Good Case Study

Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...

Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication

Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...

On Leveraging Social Media for Better Customer Engagement/ Experience…

Watch Apurva Chamaria, ​​Head of Global Brand & Digital Marketing, HCL Technologies Anand Narayanan, Vice President Marketing, Beroe Consulting ​​Pratap TP, CMO & Co-​​founder, Qwikcilver Solutions​​ Anuj Vaid,...

Omni-channel is Overrated! Nothing Really Can Beat f2f Interaction…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership), ITSMA Lavanya Jayaram, Chief Marketing Officer, Zensar Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems Anuj Vaid, Chief...

How has Marketing Changed in the Age of Digitization?

Watch Apurva Chamaria, ​​Head of Global Brand & Digital Marketing, HCL Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems ​Pratap TP, CMO & Co-​​founder, Qwikcilver Solutions​​ talking how...

The Rise Of The Chief Marketing Technologist…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA Anand Narayanan, Vice President Marketing - Beroe Consulting Lavanya Jayaram, Chief Marketing Officer - Zensar...

Takeaway from Paul Writer’s Great Indian IT Marketing Summit & Awards 2016

It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit &...

Marketer’s Favorite Holiday Destination

Marketer's Favorite Holiday Destination Watch Vivek Sharma, CMO, Pidilite Industries Darshana Shah, ‎Sr.VP – Marketing And Visual Merchandising, Hypercity Retail Kamal Khushlani, Founder & MD, Mufti Rajesh Kumar, Head...

Survey Report: The Agency & Marketing Tech Landscape

This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...

What’s The Difference Between Video Conferencing and a Webinar?

What is the telepresence format that suits you best? That all depends on what you’re setting out to do. Evaluating your needs is a...