Digital Marketing 2020 was the theme of the CMO Roundtable recently co-hosted by Paul Writer and Pluralsight in Mumbai and the engaging discussion challenged the status quo and focused on decoding industry best practices in the sphere of digital marketing for the change makers.The CMO Roundtable at the The Four Seasons, Mumbai, brought together a select group of senior marketer and digital heads to discuss practices, tools, strategies/ tactics that will be relevant for digital marketing in 2020. The roundtable opened with Jessie Paul, CEO, Paul Writer, setting the context for the discussion.
Picture: Jessie Paul moderating at the CMO Roundtable
Sharing her view on the future of digital marketing, Jessie Paul, CEO, Paul Writer, said, “Online retail will continue to grow from a base of around 3% of total retail spend today to around 10% by 2025. A big shift is that digital will influence 1/3 of retail sales by 2025, making it imperative for brands to solidify their digital presence.”
The attendees shared specific challenges, constantly faced during the organization’s digital marketing efforts.
Vasudev Acharya, National Business Head, Pluralsight, shared his perspective on the future of digital. He went on to describe how digital marketing is shaping the 21st century marketing agenda and the changing world of digital. He said, “Acquiring and developing technology talent is your only true competitive advantage.”
He shared insights comparing digital marketing today to digital marketing 2020. During his talk, Vasudev pointed, “By 2020, 50% of all the searches will be voice and 75% of all mobile data traffic will be video.”
The hour long discussion had interesting insights on how digital marketing will look like in 2020. The Roundtable addressed topics like the key trends in digital, challenges that one is grappling with and how can digital heads equip themselves to lead this transformation.
Picture: Anish Thambi, Head Field Marketing & Vasudev Acharya, National Business Head – CDE from Pluralsight India
The roundtable had attendees from IDFC, People Interactive, Netcore Solutions, AmarUjala, DHL, Yes Bank, Hungama Digital, BTVI, Reliance Home Finance with senior titles including CEO, Director – Digital Marketing, Marketing Director, Vertical Digital Officer, Head – Marketing, Global Head Brand, Digital & Engagement Marketing, Chief Digital Officer to name a few.
Picture: Attendees sharing their point of views at the CMO Roundtable
Deepali Naair, CMO, IIFL Wealth Management shared the practitioner’s perspective on ‘Journey towards Learning Digital Marketing’.
Picture: Deepali Naair sharing the Practitioner Perspective
Deepali Naair said, “Lack of collaboration across teams is one of the biggest challenges in digital marketing.” She went on to explain how we can build a culture of failure to future proof success.