Delight Delivered: The Titan Story

Scenario: The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...

YTL Communications Goes The Resulticks Way!

A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...

6 Tips to Write a Good Case Study

Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...

A Multi-Channel Approach to launching Bhartiya City, an integrated township in Bengaluru

Bhartiya City is a 125 acre integrated development which when completed will have a mix of residences in various formats, commercial spaces including a...