Paul Writer

Delight Delivered: The Titan Story

Scenario: The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...

YTL Communications Goes The Resulticks Way!

A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...

6 Tips to Write a Good Case Study

Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...

A Multi-Channel Approach to launching Bhartiya City, an integrated township in Bengaluru

Bhartiya City is a 125 acre integrated development which when completed will have a mix of residences in various formats, commercial spaces including a...
Sales Results in A Week Data Analytics in Marketing

Sales Results in A Week: Data Analytics in Marketing

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

Paul Writer’s Management of INDUS SAP User Group Community in India

Background: INDUS is a community of SAP users in India, with a mission to facilitate knowledge sharing and networking...

Paul Writer Builds India CHRO Forum as an Exclusive Online Community for Sodexo

Background: India CHRO Forum is an online community created exclusively for Sodexo, a global food and facilities management services company that operates in over 80...

Successful Recruitment of HR Attendees for Sodexo-Powered HR Analytics Workshop

HR Analytics Workshop Background: Paul Writer, a leading marketing agency, was tasked with organizing an exclusive HR Analytics...

Paul Writer’s Publication “Talent Chronicles” Helps Manipal ProLearn Increase Its Reach

Background: Manipal ProLearn (now UNext) is a leading online learning platform that offers industry-relevant certification courses for professionals. The challenge was to increase its reach...

Building a Digital Community for Pluralsight with Paul Writer

Objective: Pluralsight, a leading technology skills platform, wanted to create a digital community of 250 digital marketers and position itself as a thought leader in...