High-quality products and outstanding kitchen and bath design are the hallmarks of Grohe AG, one of the world’s leading manufacturers of sanitary fittings. Seeking a greater focus on its international customers, Grohe decided to implement the SAP® Customer relationship Management (SAP CRM) application.
Quick Facts
Company
- Name: Grohe AG
- Headquarters: Düsseldorf, Germany
- Industry: Consumer products – durables manufacturing
- Products and Services: Sanitary Fittings
- Revenue: €980 million (2010)
- Employees: approximately 5,400
- Web Site: www.grohe.com
- Implementation partner: Lynx Consulting GmbH
Challenges and Opportunities
Give local sales subsidiaries a common view of customers and projects to establish standard principles for assessing business worldwide
Objectives
Generate current, reliable business intelligence data on customers and markets
Achieve a high level of transparency in international projects
Use real-time information to improve sales management
Identify customer preferences early on to accelerate time to market
SAP® Solution and Services
SAP® Customer relationship Management (SAP CRM) application
Implementation Highlights
• Chose a proven partner with the right technical expertise
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- started a pilot project in 9 months
- rolled out SAP CRM to 21 countries
- Developed a standard global set of business semantics
Why SAP
• ease of integration into an existing SAP software environment
• expansion in conformance with company strategy
• increased stability in mass data processing
• Foundation of standardized technology
Benefits
• Central source of bundled information on global business
• Direct worldwide access to in-depth data on customers and markets in a uniform semantic format
• Better sales management and controlling of projects due to greater transparency into international activities and events
• improved sales activity assessment and increased reporting transparency through standardized visit reports
• Presentation of a uniform global presence to clients and decision makers
• access to a single source of real-time data for field and office personnel
• greater effectiveness of selection activities due to increased availability of information on markets, customers, and retailers
Existing Environment
• SAP ERP application
• SAP NetWeaver® Business Warehouse component
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