Case Study

Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...

A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...

Scenario: The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...

Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...

Bhartiya City is a 125 acre integrated development which when completed will have a mix of residences in various formats, commercial spaces including a...

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

High-quality products and outstanding kitchen and bath design are the hallmarks of Grohe AG, one of the world’s leading manufacturers of sanitary fittings. Seeking...

Background: India CHRO Forum is an online community created exclusively for Sodexo, a global food and facilities management services company that operates in over 80...

HR Analytics Workshop Background: Paul Writer, a leading marketing agency, was tasked with organizing an exclusive HR Analytics...