YTL Communications Goes The Resulticks Way!

A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...

A Multi-Channel Approach to launching Bhartiya City, an integrated township in Bengaluru

Bhartiya City is a 125 acre integrated development which when completed will have a mix of residences in various formats, commercial spaces including a...

Paul Writer Builds India CHRO Forum as an Exclusive Online Community for Sodexo

Background: India CHRO Forum is an online community created exclusively for Sodexo, a global food and facilities management services company that operates in over 80...
Grohe SAP Casestudy

Grohe and SAP Casestudy

High-quality products and outstanding kitchen and bath design are the hallmarks of Grohe AG, one of the world’s leading manufacturers of sanitary fittings. Seeking...

Paul Writer’s Publication “Talent Chronicles” Helps Manipal ProLearn Increase Its Reach

Background: Manipal ProLearn (now UNext) is a leading online learning platform that offers industry-relevant certification courses for professionals. The challenge was to increase its reach...

Successful Recruitment of HR Attendees for Sodexo-Powered HR Analytics Workshop

HR Analytics Workshop Background: Paul Writer, a leading marketing agency, was tasked with organizing an exclusive HR Analytics...

Paul Writer’s Management of INDUS SAP User Group Community in India

Background: INDUS is a community of SAP users in India, with a mission to facilitate knowledge sharing and networking...
Sales Results in A Week Data Analytics in Marketing

Sales Results in A Week: Data Analytics in Marketing

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000
Customer Analytics in the Age of Social Media

Customer Analytics in the Age of Social Media

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...

Children Mimic Parents’ Money Habits, Spending Even More: ING Survey

Mumbai, Maharashtra, India -4067 parents participated in the poll, pan-India -Parents worried about kids shopping online -Majority felt child only above 15 yrs can operate bank account...