HR Analytics Workshop
Background:
Paul Writer, a leading marketing agency, was tasked with organizing an exclusive HR Analytics workshop titled “Decoding Data for Better HR Decision Making,” in collaboration with Manipal ProLearn and India CHRO Forum, powered by Sodexo and co-hosted by Paul Writer. The primary objective of the workshop was to help HR professionals develop skills in data analysis to make better decisions.
Challenge:
The key challenge was to attract a significant number of attendees from various industries to attend the HR Analytics workshop. Paul Writer’s primary focus was to identify the right target audience and reach out to them effectively to ensure maximum attendance.
Solution:
To ensure a successful workshop, Paul Writer collaborated with Manipal ProLearn as a partner for the event to support the client. The event management team conducted extensive research to identify the target audience and utilized various marketing channels to promote the workshop to HR professionals.
The event management team utilized the following strategies to attract HR attendees:
1. Email Campaigns
The team launched a targeted email campaign to promote the workshop. The campaign was sent to a list of HR professionals from various industries who had opted in to receive marketing communications from Paul Writer, Manipal ProLearn, and Sodexo. The email campaign highlighted the benefits of attending the workshop, including keynote speakers, panel discussions, and networking opportunities.
2. Social Media Marketing
The team created social media pages for the workshop and utilized various platforms such as LinkedIn, Twitter, and Facebook to promote the event. The social media campaigns included posts about the workshop, its speakers, and topics that would be covered. The team also created a hashtag for the workshop to increase its social media visibility.
3. Influencer Marketing
The team identified influential HR professionals who could promote the workshop to their followers. These influencers were invited to speak at the workshop and were provided with complimentary tickets to the event. The influencers promoted the workshop on their social media pages and websites, which helped to increase its reach and visibility.
Results:
The HR Analytics workshop was a success, attracting 60 HR professionals from various industries. The event management team’s efforts resulted in an impressive attendance rate and positive feedback from attendees. The marketing campaign generated significant interest and engagement, with over 136,000 impressions on Facebook and 5,000 newsletter subscribers. The influencer marketing campaign was particularly successful, with several influential HR professionals promoting the workshop to their followers, resulting in additional ticket sales.
Conclusion:
Paul Writer, in collaboration with Manipal ProLearn and Sodexo, successfully organized an exclusive HR Analytics workshop that met the client’s requirements. The team utilized a comprehensive marketing strategy, including targeted email campaigns, social media marketing, and influencer marketing, to attract the right audience to the event. The success of the workshop demonstrates the importance of targeted marketing strategies in attracting the right audience to an event. The collaboration with Manipal ProLearn and Sodexo helped to achieve the desired outcome and exceeded the client’s expectations.
