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A Multi-Channel Approach to launching Bhartiya City, an integrated township in Bengaluru
Bhartiya City is a 125 acre integrated development which when completed will have a mix of residences in various formats, commercial spaces including a...
YTL Communications Goes The Resulticks Way!
A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...
Delight Delivered: The Titan Story
Scenario:
The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...
6 Tips to Write a Good Case Study
Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...
Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication
Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...
Survey Report: The Agency & Marketing Tech Landscape
This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...
Children Mimic Parents’ Money Habits, Spending Even More: ING Survey
Mumbai, Maharashtra, India
-4067 parents participated in the poll, pan-India
-Parents worried about kids shopping online
-Majority felt child only above 15 yrs can operate bank account...
Customer Analytics in the Age of Social Media
Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Grohe and SAP Casestudy
High-quality products and outstanding kitchen and bath design are the hallmarks of Grohe AG, one of the world’s leading manufacturers of sanitary fittings. Seeking...