What to sell in the COVID Downturn
Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...
Let’s merge Sales and Marketing for Growth
Roll over CMO - welcome, CGO!
Let’s merge Sales and Marketing for Growth
When I joined Infosys in 1998, Marketing and Sales had different bosses. After...
8 Ways to Drive Growth Without Discounts
Last week a founder pre-empted my discussion on user rewards and incentives on an ecommerce app by asking “Why do I need to give...
Sales Results in A Week: Data Analytics in Marketing
Campaign performance
- 1.9% response resulted in 779 customers shopping (by way of coupon redemption)
- 42% were pure offline customers –they made their first online purchase
- Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs
- Campaign cost: Rs 27,000
Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
6 Things Salespeople Want
Social selling is the context to bring Sales & Marketing together for bigger business results.
“Selling through social channels is the closest thing to...
A Look Into The Future Of Selling Online
With recent research from sales management software review site, GetApp revealing that 85 percent of consumers have abandoned a purchase online, something has clearly gone wrong with...