Let’s merge Sales and Marketing for Growth

Let’s merge Sales and Marketing for Growth

Roll over CMO - welcome, CGO! Let’s merge Sales and Marketing for Growth When I joined Infosys in 1998, Marketing and Sales had different bosses. After...
8 Ways to Drive Growth Without Discounts

8 Ways to Drive Growth Without Discounts

Last week a founder pre-empted my discussion on user rewards and incentives on an ecommerce app by asking “Why do I need to give...

5 Ways Technology has Helped Meet Sales Needs

Have you ever walked out of a store which is offering an end of season discount on premium products because of the unskilled salesman?...
6 Things Salespeople Want

6 Things Salespeople Want

Social selling is the context to bring Sales & Marketing together for bigger business results. “Selling through social channels is the closest thing to...
Sales Results in A Week Data Analytics in Marketing

Sales Results in A Week: Data Analytics in Marketing

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000
5 Sales Technology Trends for 2018

5 Sales Technology Trends for 2018

Technology has transformed business in an unprecedented way. Things imagined as futuristic are already a reality. Chatbots are selling your products and cementing your...

Social Selling: Why it’s the Future of Sales

As a business leader you’ll probably agree with the statement that the traditional game of Sales has changed. The B2B buyer of today is...