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Let’s merge Sales and Marketing for Growth
Roll over CMO - welcome, CGO!
Let’s merge Sales and Marketing for Growth
When I joined Infosys in 1998, Marketing and Sales had different bosses. After...
6 Things Salespeople Want
Social selling is the context to bring Sales & Marketing together for bigger business results.
“Selling through social channels is the closest thing to...
5 Ways Technology has Helped Meet Sales Needs
Have you ever walked out of a store which is offering an end of season discount on premium products because of the unskilled salesman?...
A Look Into The Future Of Selling Online
With recent research from sales management software review site, GetApp revealing that 85 percent of consumers have abandoned a purchase online, something has clearly gone wrong with...
8 Ways to Drive Growth Without Discounts
Last week a founder pre-empted my discussion on user rewards and incentives on an ecommerce app by asking “Why do I need to give...
Sales Results in A Week: Data Analytics in Marketing
Campaign performance
- 1.9% response resulted in 779 customers shopping (by way of coupon redemption)
- 42% were pure offline customers –they made their first online purchase
- Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs
- Campaign cost: Rs 27,000
Dear Sales, Marketing Automation Is for You, Too!
With a name like “marketing automation”, it’s not surprising that sales teams are confused about this type of platform. As a member of the...
Reflections on Approaching My Sell-By Date!
LinkedIn is running a Pulse series where professionals share all the right – and wrong – ways to leave a job. This is a...