6 Things Salespeople Want

6 Things Salespeople Want

Social selling is the context to bring Sales & Marketing together for bigger business results. “Selling through social channels is the closest thing to...
8 Ways to Drive Growth Without Discounts

8 Ways to Drive Growth Without Discounts

Last week a founder pre-empted my discussion on user rewards and incentives on an ecommerce app by asking “Why do I need to give...

Dear Sales, Marketing Automation Is for You, Too!

With a name like “marketing automation”, it’s not surprising that sales teams are confused about this type of platform. As a member of the...