Social Selling: Why it’s the Future of Sales

As a business leader you’ll probably agree with the statement that the traditional game of Sales has changed. The B2B buyer of today is...
What to sell in the COVID Downturn

What to sell in the COVID Downturn

Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...
Reflections on Approaching My Sell-By Date!

Reflections on Approaching My Sell-By Date!

LinkedIn is running a Pulse series where professionals share all the right – and wrong – ways to leave a job. This is a...

Dear Sales, Marketing Automation Is for You, Too!

With a name like “marketing automation”, it’s not surprising that sales teams are confused about this type of platform. As a member of the...
Sales OR Marketing Both, actually

Sales OR Marketing? Both, actually

Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
Sales Results in A Week Data Analytics in Marketing

Sales Results in A Week: Data Analytics in Marketing

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000
5 Sales Technology Trends for 2018

5 Sales Technology Trends for 2018

Technology has transformed business in an unprecedented way. Things imagined as futuristic are already a reality. Chatbots are selling your products and cementing your...