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How to Use Community Forums to Fuel Your Audience Engagement Strategy
Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth...
What the Heck is “Wallet Marketing”?
Of course, I am not talking about the wallet you carry everyday.
Suddenly, everyone around is talking about wallets. Paytm has a wallet, Jabong has...
6 Tips to Write a Good Case Study
Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...
The Rise Of The Modern Marketer – Interview with Anika Agarwal, VP & Head...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
Social Media and SEO: When and How They Work Together
The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in...
Should One Freak About Data Sharing Initiative Of Whatsapp?
WhatsApp in 2012: We don’t sell ads because ads are awful.
WhatsApp in 2016: We still don’t sell ads, however we will share your data with others...
The Rise Of The Modern Marketer – Interview with Sanjay Tripathy, Sr EVP –...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
This is How I Killed My CEO!!!
My narrative isn't fictional. It’s very real. At the same time, I wouldn't want to wish this on anyone.
A few years ago a friend...
The Rise Of The Modern Marketer – Interview with Gaurav Mehta, Chief Marketing Officer,...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
Are you a Marketer or Marketeer?
Over the weekend I got a LinkedIn request from a colleague with his description as an “ardent marketer”. Shouldn't it read as marketeer…or maybe not....