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Happy Employees are Overrated
Happy employees are over-rated. Let me give you two examples. Donald Trump and Boris Johnson were very happy employees. They were empowered and clearly...
The 5 love languages for customers
There are 5 love languages. Keep reading - this is a family publication, nothing naughty about it. In fact the concept came from a...
Moonlighting and unhappy employees.
The gig economy in India is real and growing. So much so that CEOs of large enterprises like Wipro are saying that moonlighting employees...
Billie’s Influencer Marketing Strategy is not yours.
Influencer marketing strategy is nice, but researching Billie Eilish is more of an eyeopener. I just attended her concert - she is an amazing...
Why is personal branding important?
I'll tell you why personal branding is important - it's because I’m not doing a Serena and retiring just yet. On the other hand I’ve...
Best Marketing Books for Founders
Do you want to improve your marketing acumen? Read at least one of these - a compilation of the best books on sales and...
Market share: A key to profitability
Market share is a key to profitability, but before we can get there let's discuss mind share. The debate over my comment about career...
Why do people work?
"Why do people work" is a question anyone who works beyond subsistence should ask themselves. "The first gig is for money, the second for...
Can AI Have A Soul
Will algorithms have a soul?
Can AI have a soul was a thought prompted by my 13 year old's first flight alone with Indigo airlines....
Career stages planning
Save your soul like Dali and BTS
Career stages planning is even for Korean Boy (now men) Band, BTS who are...