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Most Trusted Brands 2014
The Economic Times published the list of India’s Most Trusted Brands in 2014 last week. Trust is clearly the most desirable for any brand...
The Role of PR and Content Marketing in 2015
We just hired our first full-time PR person at Kapost. His name is Dan.
When we were hiring for the position, I remember cautiously warning...
Why Your Content Is Sabotaging Your Lead Generation
When a lead-generation campaign performs poorly, the main culprit often is an irrelevant or non-compelling offer – an industry-analyst report or follow-up phone call...
5 Steps to Best Friend Brand
Don't you hate it when friends pester you on a social network? Social Selling is a phrase that seems to be catching on, but...
Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind
As consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and...
Choosing the Right Marketing Technology: The Yelp of Software Reviews
How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...
Why Your Brand Should Speak Human
Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to...
Tackle Your Brand Vulnerability – or Be Prepared to Lose
When former US-President Bill Clinton proclaims that the three largest global soda manufacturers have declared their intent to reduce sugary calories by 1/5 within...
How to Market a Revolution
Every so often, an innovative product fails to achieve widespread adoption because companies don’t connect the dots for consumers.
It has been 15 years since...
5 Ways to Make Your Content Marketing More Memorable
What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact...