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B2B Marketing Team: How Best To Build A Dynamic & Effective One
Building a B2B Marketing team is not easy. I was recently asked to pen a chapter in #TheEvidence – A special report produced by...
New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone...
Data: The Missing Piece in Your Content Marketing Strategy
Too few marketers truly use a data-driven content marketing strategy. Setting clear goals and using data as your guide ensures that you are developing...
Don’t Be a Marketing Dinosaur
As many marketing professionals know, this industry in constantly evolving. From content marketing to leveraging social influence, the marketing world continues to be somewhat...
Indian Brand You Admire…
Indian Brand You Admire - Part I
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Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service, Thomas Cook
Rajat Mehta, President & Country Head- Brand, Digital...
Challenges as a Marketer
Challenges as a Marketer - Part I
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Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES BANK
MVS Murthy, VP Marketing, TATA AIG...
Disloyal Customers: When It Doesn’t Pay To Be Brand Loyal
The traditional reasons to be loyal to a brand are:
Perceived risk
Inertia, Habit
Involvement
Satisfaction
Relationship between product or service providers
(Source: Rundle-Theile and...
Can Brands Remain Hot Forever?
Can Brands Remain Hot Forever?
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Subra Krishnan, VP Products & Marketing, Vizury
Devendra Chawla, Group President Food FMCG Brands, Future Group
Kamal Khushlani, Founder & MD, Mufti
Rajesh...
Brand Extension: A Rose By Any Other Name?
The latest brand extension comes from Chumbak which is known for its quirky home & décor and accessories. It extended its product portfolio to...
Mobile Marketing Special: The 4Ps of App Marketing; Make Mobile Marketing Magical; Monetize Personal...
The 4Ps of App Marketing Strategies
Posted by Jessie Paul
Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only. While that is too...