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The Rise Of Positive Storytelling Publishers In The Digital Age
Have you ever thought you could eat the cutlery once you are done with your food? Apart from the joy of chewing the spoon,...
How Social Media Has An Impact On The Path To Purchase
As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process has shifted to be more of...
Content Marketing to Drive Market Leadership and Expand Segments
Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing...
Monetising Digital Content Requires Focus
It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer.
Sometimes it seems as...
Social Listening is Finally Getting Some Play
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about...
Getting Social – Opportunities and Challenges for Marketers
As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In some emerging markets twitter...
The Mindset Needed For Digital Change
The world’s going digital, but is your company ready to make the change? Sometimes having the technology is not enough.
In May 2003, Aron Ralston...
How Facebook Reactions Impact Your Brand’s Social Media Strategy
After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched...
Digital Publishing Trends For 2016 As Predicted By Publishers
"Mobile & Videos will be a continued theme in 2016, as top Indian publishers predict digital publishing trends for 2016"
2015 wasn’t a great year...
Successful Digital Transformation Starts With the Customer
I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organisational...