6 Marketing Steps to Your Dream Job
The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...
Vocal For Local: India needs a brand plan for soft power
There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...
How to train a Marketing Unicorn
You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
How can your brand Rock the Recession?
By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option.
During the...
Unlocking the Indian Economy post-COVID: The Road Ahead…
Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...
How pandemics past and present fuel the rise of mega-corporations
Eleanor Russell, University of Cambridge and Martin Parker, University of Bristol
In June 1348, people in England began reporting mysterious symptoms. They started off as mild and vague: headaches,...
Rock the Recession like the Faroese
As countries start to reopen there is a lot of speculation on what the consumer behaviour and ability to spend will be like. The...