6 Marketing Steps to Your Dream Job
The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...
How can your brand Rock the Recession?
By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option.
During the...
How pandemics past and present fuel the rise of mega-corporations
Eleanor Russell, University of Cambridge and Martin Parker, University of Bristol
In June 1348, people in England began reporting mysterious symptoms. They started off as mild and vague: headaches,...
Unlocking the Indian Economy post-COVID: The Road Ahead…
Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...
How to train a Marketing Unicorn
You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
Vocal For Local: India needs a brand plan for soft power
There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...
Rock the Recession like the Faroese
As countries start to reopen there is a lot of speculation on what the consumer behaviour and ability to spend will be like. The...