Lady Gaga adds COVID to her 50 year career plan
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Lady Gaga spearheaded an effort to raise funds for WHO. She curated the “One World: Together at Home Concert” which was livestreamed...
Vocal For Local: India needs a brand plan for soft power
There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...
How pandemics past and present fuel the rise of mega-corporations
Eleanor Russell, University of Cambridge and Martin Parker, University of Bristol
In June 1348, people in England began reporting mysterious symptoms. They started off as mild and vague: headaches,...
How to train a Marketing Unicorn
You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
Rock the Recession like the Faroese
As countries start to reopen there is a lot of speculation on what the consumer behaviour and ability to spend will be like. The...
How can your brand Rock the Recession?
By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option.
During the...
Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19
Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....