COVID 19

You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...

Roll over CMO - welcome, CGO! Let’s merge Sales and Marketing for Growth When I joined Infosys in 1998, Marketing and Sales had different bosses. After...

Business Booster 447 Lady Gaga spearheaded an effort to raise funds for WHO. She curated the “One World: Together at Home Concert” which was livestreamed...

By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option. During the...

During a discussion on one of the webinars, Jessie Paul the host mentioned that for certain sectors like education, fitness, and wellness you expose...

The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?

The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...