COVID 19

There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...

Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....

The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?

During a discussion on one of the webinars, Jessie Paul the host mentioned that for certain sectors like education, fitness, and wellness you expose...

By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option. During the...

The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...

Business Booster 447 Lady Gaga spearheaded an effort to raise funds for WHO. She curated the “One World: Together at Home Concert” which was livestreamed...