Google COVID

Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19

Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....
How pandemics past and present fuel the rise of mega-corporations

How pandemics past and present fuel the rise of mega-corporations

Eleanor Russell, University of Cambridge and Martin Parker, University of Bristol In June 1348, people in England began reporting mysterious symptoms. They started off as mild and vague: headaches,...
Lady Gaga adds COVID to her 50 year career plan

Lady Gaga adds COVID to her 50 year career plan

Business Booster 447 Lady Gaga spearheaded an effort to raise funds for WHO. She curated the “One World: Together at Home Concert” which was livestreamed...
6 Marketing Steps to Your Dream Job

6 Marketing Steps to Your Dream Job

The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...
How can your brand Rock the Recession

How can your brand Rock the Recession?

By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option. During the...
How to train a Marketing Unicorn

How to train a Marketing Unicorn

You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
Unlocking the Indian Economy post-COVID The Road Ahead-min

Unlocking the Indian Economy post-COVID: The Road Ahead…

Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...