Brand Showcase

Vocal for Local is trending in India post COVID lockdown. But country brand is a master brand for your products. Different countries have different perceptions amongst customers - positive or negative. Think of phrases like German Engineering, Indian IT, French Style. So choose your nationality wisely.

Why companies with great customer experience like Jet Airways can also fail. Which P in the 4Ps did they forget? 1 minute watch. To have a...

Following the success of the Bengaluru Brand Summit &Hot Brands 2019, Paul Writer unveiled the Delhi NCR Hot Brands at The Leela Ambience on...

Is your digital marketing not working? The reason could be weak marketing operations. This article will tell you why your digital marketing is not a success and how you can fix it.

This week for our Chai Break session we caught up with Vasuta Agarwal, VP & GM, India & South Asia at InMobi. She manages...

Read his insights on how the social shift impacts the technology shift and vice versa and the way we go to market...

Product name: Spinkx Content Marketing Automation Plugin for WordPress Product description: Spinkx is an open source freestyle traffic building & monetization platform for the bloggers, influencers, marketers...

Most brands today talk omni-channel, multi-lingual campaigns, but very few have been able to make them come alive in this cohesive manner.  Amazon’s marketing team has put in a lot of effort to differentiate Prime Day from yet-another-sale that screams discounts from the front page of the newspaper.  AR, VR, interactive videos - the future is here now.  Ravi Desai, Director Mass and Brand Marketing says that all their marketing is “customer backwards”.  This is what shoppers want.  Right now. Right here in India.  Is everyone else ready?