Beyond Pink: Kamna Baweja, Vice President, PAYBACK

Essentials for a business meeting. My day at work is filled with consecutive meetings with business clients / vendors and internal teams, it is imperative...

Chai Break with Madhurjya Kotoky, Head of Brand & Communications, Autodesk

What makes a good marketer? a. Deep knowledge and an intuitive understanding of the economic/social/cultural milieu in which he or she operates. Marketing is often...

New Age Marketing with Harkirat Singh, Managing Director, Woodland India

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Harkirat Singh Managing Director Woodland India On tracking customer sentiments.. Firstly, we look...

Video Strategies That Work for India

Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...

Innovative Marketer Dialogue : Alokedeep Singh, Titan Company Limited

Paul Writer launches Innovative Marketer Dialogue , Video interview series with CMOs highlights marketing best practices Alokedeep Singh Head of E-Commerce Titan Company Limited   One thing that will...

Innovative Marketer Dialogue: Deepali Naair

Paul Writer launches Innovative Marketer Dialogue , Video interview series with CMOs highlights marketing best practices Deepali Naair Chief Marketing Officer Mahindra Holidays and Resorts India Ltd   One...

Innovative Marketer Dialogue: Amitabh Tapadar

Paul Writer launches Innovative Marketer Dialogue , Video interview series with CMOs highlights marketing best practices Amitabh Tapadar Vice- President and CMO TATA AIA Life On use Innovative...

Dark Patterns in Marketing

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...

Beyond Pink : Tina Datta Nayak, ZipDial

What makes a good marketer? A good marketer is one who has the end consumer at the heart of all their marketing initiatives. Everything else...

Beyond Pink: Dharini Mishra, Dr Reddy’s Group

Name: Dharini Mishra Organization : Dr Reddy’s Group Designation : Head of Global Brand and Corporate Communications One book you recommend to all the marketers:...