Pluralsight Launches IRIS to Measure and Verify Technology Skills
Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology...
What’s Black, Grey & White? The Advertising Landscape
Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools
Demand generation is generating interest and creating awareness of one’s company, products or services through content. Lead generation on the other hand is a...
Waste Not, Want Not – Avoid Data Floods & Get Real Insights
As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...
Building An Analytical Marketing Team: Are You Ready?
The age of digitization has led companies to shift their marketing weight, and the dollars behind internet based initiatives. Companies run multiple campaigns on...
Why Digital Asia Is Different
West meets East in the battle for global digital market leadership.
The digital world is a trending topic across the globe, but in the western...
Strategies to Optimise SEO for India
According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300...
Meet The Jury: Lloyd Mathias, Sr. Marketing Director, Asia pacific Japan, HP Inc
Lloyd Mathias
Sr. Marketing Director, Consumer PC’s
Asia Pacific Japan
HP Inc
Lloyd Mathias was till June 2017 the Senior Marketing Director for HP’s Consumer PC business across...
Video Strategies That Work for India
Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...
Desi Digital Cookbook: Why Digital Marketing in the Indian context is different
Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson.
We can argue that global best practices will...