What’s Black, Grey & White? The Advertising Landscape

Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Demand generation is generating interest and creating awareness of one’s company, products or services through content. Lead generation on the other hand is a...

Waste Not, Want Not – Avoid Data Floods & Get Real Insights

As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...

Building An Analytical Marketing Team: Are You Ready?

The age of digitization has led companies to shift their marketing weight, and the dollars behind internet based initiatives. Companies run multiple campaigns on...

Why Digital Asia Is Different

West meets East in the battle for global digital market leadership. The digital world is a trending topic across the globe, but in the western...
Strategies to Optimise SEO for India

Strategies to Optimise SEO for India

According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300...

Meet The Jury: Lloyd Mathias, Sr. Marketing Director, Asia pacific Japan, HP Inc

Lloyd Mathias Sr. Marketing Director, Consumer PC’s Asia Pacific Japan HP Inc Lloyd Mathias was till June 2017 the Senior Marketing Director for HP’s Consumer PC business across...

Video Strategies That Work for India

Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...

Desi Digital Cookbook: Why Digital Marketing in the Indian context is different

Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson. We can argue that global best practices will...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...