5 Steps to Creating an Omnichannel Marketing Strategy

The buzz word in the global marketing circle is Omnichannel marketing which in some ways is seen as the epitome of the personalization experience...
Vidyashilp Academy

Beyond Pink: Kiran Pai, Director- Vidyashilp Academy and Vidyasagar Pre-Schools

In this segment of 'Beyond Pink', we talk to Kiran Pai, Director- Vidyashilp Academy and Vidyasagar Pre-Schools & Founder and Chairperson of Connectivate. Kiran...
Chat Bots

My Bots Will Talk to Your Bots

News of the Lufthansa strike in December 2016 reached me as news often does - via a casual post on Twitter of someone saying...

Beyond Pink: Anisha Motwani, Former Marketing & Digital Strategist – Max Group

In this segment of ‘Beyond Pink’, we talk to Anisha Motwani, Former Marketing & Digital Strategist - Max Group of Companies. Anisha has rich experience...

4 Stellar Strategies you Need to Create Content That is Actually Useful

Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don't have...
A different content strategy for a new visitor and returning visitor

Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?

Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...

Digital Marketing Trends Paving the Path to 2020

First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade.  Largely spurred...

Pluralsight Launches IRIS to Measure and Verify Technology Skills

Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology...

What’s Black, Grey & White? The Advertising Landscape

Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....

CX Chat: Interview with Jagdish Mitra, Chief Strategy & Marketing Officer – Head Growth...

We caught up with Jagdish Mitra, Chief Strategy & Marketing Officer - Head Growth Factories, Tech Mahindra at Futurist Business Conclave 2017 for a quick...