Tag: Marketing

According to the 2015 CMO Survey sponsored by Duke University’s Fuqua School of Business, and McKinsey, Inc, marketers are optimistic about the business growth and economic...

Quiz time!—Put on your thinking caps and answer me this: What one thing can help you achieve these three things? Generate more leads Do more upselling and...

I follow the Indian Prime Minister, Narendra Modi on Twitter.  Today, celebrating one year in office, he sent out a direct message (DM) to...

Last week, I had the opportunity to attend MarTech in San Francisco. This event brought together one thousand of the brightest marketing minds from...

It’s been a while since I received articles or blogs on the discipline of brand management from the various feeds that continuously stream into...

India’s first ever community of senior executives to debate the Future of Sales was launched by Paul Writer. The Think Tank is sponsored by...

Thanks to the millennials, mobile messaging has started a revolution. Not only are consumer messaging apps making noise with their ever-growing monthly active users...

Britannia NutriChoice is one of India’s top health brands today, leading a change in the way Indians think, feel and behave about health and...

Coupons and online deals portal PriceBurp.com, owned by Mumbai based Priceburp Media Pvt. Ltd., which recently raised under $100K from Bright Ventures B.V, an...

1. In your own words, how do you describe a `hot' brand? For me Brand Value is defined by how much "More" a customer is...