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In Conversation with Costanza Tedesco

Costanza Tedesco is SAP's Senior Vice President of, Marketing Communications. She is responsible for shaping and strengthening the SAP brand. Her teams drive the...

Marketing An Independent Feature Film

Aside from my day job of marketing of software services, I’m also helping a friend to promote his upcoming independent Kannada feature film “A...

BBS Speaker: Vikran Sabherwal – Vice President, Marketing, MTR Foods

In your own words, how do you describe a `hot' brand? Contemporary brands which continue to stay relevant to the consumer life, and continuously delight...

Improving Customer Segmentation – 5 Tips Make it Easy

Regardless of the industry that your business is operating in, if you don't keep your customers happy, you are likely to endure failure. After...

The Missing Ingredient in Tech Marketing: A Human Connection

Technology, and marketing technology, has been a consistent and much-loved part of my career. I consider myself fortunate to have worked on the IBM...