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5 Steps to Creating an Omnichannel Marketing Strategy

The buzz word in the global marketing circle is Omnichannel marketing which in some ways is seen as the epitome of the personalization experience...

Customer Experience Journey to Avoid a Crisis

Trending on social media is the tragic story of a seven year old who died of dengue after allegedly being treated for 15 days...

5 Things a Brand Can Do To Stay Relevant During Fast...

With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...

Personalization Done Right is Pure Magic

“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond. The...

Reebok Breaks Stereotypes With #GirlsD̶o̶n̶t̶Fight

The new Reebok ad series starring Kangana Ranaut are breaking stereotypes and creating ripples. So far, the company has released two videos with #GirlsD̶o̶n̶t̶Fight ...

Little Black Book/LBB appoints Rohit Jain as Chief Technology Officer

~With his expertise in technology, he will help the brand focus on personalizing the product~ New Delhi, October 09, 2017: In a recent announcement, Little Black...

Who Abandoned the Cart? Your Customer or You?

Where marketing is concerned, omnichannel and retail seem to make perfect bedfellows, given the boom in e-retailing globally. Not to be left behind, India...

Futurist Marketing

What does it take to be a forward thinking marketer? Vision? Tech? Creativity? Insight? Learn more from this deck which was presented as a...

Lessons from Alibaba’s Content Marketing Playbook

Last year Alibaba’s singles day sales generated $17.7 billion. Amazon’s Black Friday sale last year made $3 billion. Alibaba’s unprecedented growth has taken companies...

How to Design a MarTech Stack?

A 360-degree view of a customers journey is an aspiration for most businesses. Often data available in different analysis systems present different values, leading...

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