Tag: Marketing

Akasa Air is the latest airline to launch in India!  In this podcast with Belson Coutinho, co-founder of Akasa Air, Jessie and Vaishnavi discuss...

Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?

Indian brands that deserve to be world famous. How well do you know these heritage gems? They have been recognised by a GI tag which makes them brands in their own right. World famous brands owned by their local community.

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 1838 – 1922,  Founder...

Effective communication ensures that the right channels are used to pass the information to the target audience. Effective marketing communication drives the achievement of set goals and objectives. These goals often include gaining popularity, generating leads, or driving sales.

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...

Riding on the wave of the commercialization of Valentine’s Day, every brand or non-brand has jumped on to the bandwagon to get its share...

Your identity can be quite a valuable asset, and despite grumbles about ethics and nepotism, commercial entities will put a premium on it...