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SIGNS, SYMBOLS and MARKETING EFFECTIVENESS – A Beginner’s Guide to Semiotics...

Ever wondered why some products seem to attract endless love from consumers? Or why the same stories sell time after time? How some brands...

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their...

Quirky Ideas for Business Success in 2030!

Warning: Please read this at your own risk. Author isn't liable for any irreversible brain damage inadvertently caused by the loopy ramblings below. The landscape in...

PR Is Dead. Long Live Advertising.

I've been saying for a while that with the rise of paid media the opportunity for PR is constantly shrinking. The exceptions are really large...

The Future of Commerce

It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and...

Profits in a World of Zero Pricing

Prices are dropping.  Or more accurately tending to zero.  Automation, standardisation, artificial materials are all driving this trend to zero in certain categories.  Even...

Why Mahendra Singh Dhoni Is Batting For Exide Life

Exide Life Insurance has roped in ace cricketer Mahendra Singh Dhoni (MSD) as its brand ambassador to reinforce their message that Trust is the...

Would Kabali Revive Air Asia?

Fans of Superstar Rajinikanth are expecting a worldwide release of his next film “Kabali” in which the actor plays an ageing Gangster. A 1...

How to Use LinkedIn Better With Bill Gates

LinkedIn is the best B2B directory around.  It’s mostly accurate in terms of the contact information users share with it.  LinkedIn’s trouble has been...

Ad Review: Kona Kona Kotak, post merger advertising

Kotak Mahindra Bank recently merged with ING Vysya Bank, thereby considerably enlarging its branch footprint. The new ad campaign highlights this enormous reach single-mindedly...