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5 Things a Brand Can Do To Stay Relevant During Fast...

With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...

Personalization Done Right is Pure Magic

“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond. The...

Reebok Breaks Stereotypes With #GirlsD̶o̶n̶t̶Fight

The new Reebok ad series starring Kangana Ranaut are breaking stereotypes and creating ripples. So far, the company has released two videos with #GirlsD̶o̶n̶t̶Fight ...

Little Black Book/LBB appoints Rohit Jain as Chief Technology Officer

~With his expertise in technology, he will help the brand focus on personalizing the product~ New Delhi, October 09, 2017: In a recent announcement, Little Black...

Who Abandoned the Cart? Your Customer or You?

Where marketing is concerned, omnichannel and retail seem to make perfect bedfellows, given the boom in e-retailing globally. Not to be left behind, India...

Futurist Marketing

What does it take to be a forward thinking marketer? Vision? Tech? Creativity? Insight? Learn more from this deck which was presented as a...

Lessons from Alibaba’s Content Marketing Playbook

Last year Alibaba’s singles day sales generated $17.7 billion. Amazon’s Black Friday sale last year made $3 billion. Alibaba’s unprecedented growth has taken companies...

How to Design a MarTech Stack?

A 360-degree view of a customers journey is an aspiration for most businesses. Often data available in different analysis systems present different values, leading...

Chai Break with Belson Coutinho, Vice President – Marketing, eCommerce &...

What makes a good marketer? Unfortunately, there is no silver bullet here. A good marketer needs to have a mix of attributes. First and foremost one...

What Does Your Desk Say About Your Marketing Style?

Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you...