Learning

Bhartiya City is a 125 acre integrated development which when completed will have a mix of residences in various formats, commercial spaces including a...

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA Anand Narayanan, Vice President Marketing - Beroe Consulting Lavanya Jayaram, Chief Marketing Officer - Zensar...

Whether it is your personal or company brand, you must be able to showcase your mastery in order to ensure Effective Communication of your Personal Brand Value and attract business. What people see when they visit your online presence is not a matter of vanity, but of mastery.

Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...

Social Proof is a powerful marketing technique that can build trust, improve your reputation and boost sales. We adapt our behaviour based on what others are doing. We also use the opinions and actions of others to shape ours.

Manisha Lath Gupta is a Marketer, Banker & Entrepreneur. She is currently the Chief Marketing & Digital Officer at Clix Capital, a new-age consumer lending...

All of us feel strongly about a brand that makes us feel unique and cared for. For example, you approach an online gift site...

Survey to understand what makes a PR Agency special? We are collecting information from both the agencies and clients to create a report on the PR Landscape of India. The report will provide a listing of the top agencies across domains based on their self-reporting and what clients say.

Wouldn’t it be lovely to know, really know what your customers want? And present it to them at the right time? As a customer...

Anshul has two decades of experience in IT industry in ideating, prototyping and engineering products and offerings and worked closely with startups, medium, large...