6 Tips to Write a Good Case Study

Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...
PROJECTING MASTERY

How to Communicate Your Brand Value Effectively

Whether it is your personal or company brand, you must be able to showcase your mastery in order to ensure Effective Communication of your Personal Brand Value and attract business. What people see when they visit your online presence is not a matter of vanity, but of mastery.

Webinar Resources | Cognitive Commerce – This Time it’s Personal | 6 Oct

Wouldn’t it be lovely to know, really know what your customers want? And present it to them at the right time? As a customer...
Checklist for Social Growth Tools

Checklist of Social Growth Tools – Free Download

Social Proof is a powerful marketing technique that can build trust, improve your reputation and boost sales. We adapt our behaviour based on what others are doing. We also use the opinions and actions of others to shape ours.

Supply Chain Simplified: The Essence of Supply Chain Management

Supply chain!? Networks? Downstream? How hard is managing all this? Entrepreneurs, this is for you! Here we are with the first of the series about various...
Webinar Report: How to Delight Your Customer With a Multi-Channel Engagement Strategy

Webinar Report: How to Delight Your Customer With a Multi-Channel Engagement Strategy

All of us feel strongly about a brand that makes us feel unique and cared for. For example, you approach an online gift site...

Talent Chronicles Webinar: Will Bots Take Away Our Jobs?

Paul Writer and Manipal ProLearn hosted a webinar on 27th July on “How to Embrace Disruption for Talent Enhancement and Succeed” as part of...

Webinar Resources | Maximizing the Marketing Moment | 14 Sept

Remarketing is the online equivalent of relentlessly pursuing a potential customer who leaves your shop without purchasing something. It works because the prospect has...

Personalization Journey at Croma by Maneesh Mittal, Head-eCommerce & Big Data, Croma

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...
Gauge ebook Key Marketing Trends that will Shape the Technology Sector in 2019

Key Marketing Trends that will Shape the Technology Sector in 2019

2018 has been often called the year of Artificial Intelligence (AI). AI will be pervasive in every product, system, and solution. The marketing function...