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The Future Is Now: 4 Rules For The Post-Advertising Age
With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It...
8 Things Marketers Should Know On The State Of Mobile Advertising
Mobile is the primary device for users and India is already leading in it. While India is the fastest growing smartphone country in Asia...
Social Media and the Marketing Mix Model
Listening tools can help companies determine social media ROI in terms of real financial impact. But this only works if consumer sentiment is part...
Consumer Goods Companies Need to Do More to Harness Digital Technology for Marketing or...
A new study by Forbes Insights and Wipro Limited confirms that if companies are not taking advantage of digital technologies to improve marketing efforts,...
How Can Marketing Own The “Integration” Plank As It Nudges Higher Onto The Boardroom...
Integration as a key trend in marketing is nothing new and my purpose in this article is not to add to the more than...
Why Advertising And Marketing Will Always Be About Great Story Telling
They say Mad Men are inspired by Art! They say that Ad guys function solely on sips of coffee, coke, Red Bull or a...
How Measurement Can Kill Your Content Marketing Strategy
The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed...
Putting A Price Tag On Brands
A universally accepted standard for brand valuation is an urgent need in a business world increasingly driven by intangibles.
The term “brand” represents something vital...
3 Ways To Tap Into The Most Powerful Content Tool Ever Created
In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will...
Google, Don’t Break My Heart With Shoddy Marketing
Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying...